A CPG retailer seeking to launch a new product line took a content-focused approach to rolling out their new brand. The digital vision incorporates an interactive quiz, educational content and a community of supporters.
Working with a minimum viable product as the starting point, I conducted user research to understand what users were looking for and how the existing content was resonating with their needs. This was translated into user journeys and an updated wireframe prototype and set against a sprint development cycle.
For the full prototype, visit: https://q1u55w.axshare.com/ (password protected)