Frontgate's homepage did not support a dynamic, responsive, social, and content driven experience, so we set out to present an editorially rich and visually engaging environment in which to best showcase our product promotion and content offerings.
We created a story-driven homepage that romances the Frontgate lifestyle and sells our products in a personalized, dynamic way.
The new homepage features a longer format to tell a seasonal story and provide more opportunities for product and content features. The homepage also works closely with our A/B testing vendor, Monetate, to serve personalized modules to customers based on past personal and segmentation behaviors.
Upon roll out of the new homepage, both click through rate and average order value increased over the previous homepage design.